Digital Transformation simplified. The world around us is changing rapidly and the only way to be relevant to customers is by digitalizing your business.
Digital transformation is a new buzzword in the post-COVID world, but what is digital transformation? Do I need it? you might be asking this question to yourself. Is it about having a website, social media channels or sending emails to prospective customers through an automated process?
Once steve jobs mentioned in one of his addresses "work on customer experience and provide solutions through technology". The world around us is changing rapidly and the only way to be relevant to the customer is by digitalizing your business. Now let's jump into what digitalization is digitalization is all about a change in mindset one needs to start thinking digitally. You need to change your process and focus on continuous improvement, resulting in improved performance and a scalable model of your business. Most importantly keep your customer in the center of everything you do.
Preparing your business for digital transformation requires going through six steps -
The first step is to find areas lacking where you fail to meet your customer's expectations or it could be your as a situation understanding and realizing where you stand today is really important.
The second step is about customer expectation understanding their requirement understanding what would be the ideal scenario and where you are right now what are the gaps it's all about comparing your tomorrow with your today.
The third step is about addressing problem areas creating a strategy for them.
The fourth step is training existing employees and aligning everyone within the company to your digital goals it's important for not only you as a leader to think that a digital transformation is required but you also need to convince your employees your stakeholders to educate, to empower them.
Fifth is all about full-fledged implementation across your organization everyone needs to be on board.
Sixth - after the implementation your work is not done what you need to do is you need to measure the changes which your business is going through what are the findings of your improved process how you can utilize this in future all the data which you gather today is going to help you in future.
Hope I could provide insights needed to make a decision on digital transformation for your business thank you and see you again you.
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